The Not-Coffee Crew
If you're a big fan of our mindful blends—who isn't—and have a following you think could benefit from The Usual as much as you do, let's link up, let's create some magic.
Join the The Usual affiliate program and earn while you sip with us.
How it Works
Sign upGenerate your code
Once you’ve signed up, we’ll generate a
bespoke (10% off) code that you can share with your audience.
If you forget to publish the code, no
stress! We’ll be able to see what sales came from your tracked link.
Keep on creating
Whether you share recipes, wellness tips, beauty, fitness, daily routines, or everyday moments, there’s a space for you here.
The Usual works with creators across different styles and communities. Keep creating content that feels genuinely you—that’s what connects best with your audience.
Start earning commission
Enjoy 10% commission on every purchase
made via your link. A simple, scalable,
seriously sweet deal.
Get to know the team
As our affiliate community grows, you will receive invitations to The Usual events and product launches, early access to selected collaborations, and opportunities to have your content featured across our platforms. We’ll keep you in the loop as new opportunities come up.
Ask Us Anything
Is it easy to make at home?
Very. Add ½–1½ tsp, whisk with a splash of warm water until smooth, then top with your favourite milk. Hot or iced, it takes about a minute. Every tin has full steps, and our electric whisk makes it effortless.
Will it keep me up, or give me the coffee jitters?
No jitters, no crash. Matcha releases caffeine slowly alongside L-theanine, an amino acid that keeps you calm and focused — steady energy for hours instead of a spike and a slump.
How much caffeine is in it?
~20 mg per serving in our blends and ~25 mg in Pure — less than half a cup of coffee. Enough to lift you, gentle enough to enjoy any time of day.
Is there added sugar, or anything artificial?
Our sweetened blends use organic unrefined cane sugar and natural flavouring — nothing artificial. Prefer none at all? Our Pure matcha is 100% matcha, unsweetened, nothing else.
Where does your matcha come from?
Premium ceremonial-grade Japanese matcha, blended and packed with care. Organic, and certified Halal and Kosher.
Is it organic, Halal, and Kosher?
Yes — our matcha is organic, and certified Halal and Kosher, so it fits a wide range of diets and values.
How do I store it, and how long does it last?
Keep the tin sealed in a cool, dry place, away from light. For the freshest, brightest flavour, enjoy within about two months of opening.
Morning Rituals We Love.
A little matcha, a lot of goodness. Join the morning made community.
